Freeport Braintree - Baby I Don't Care

Freeport Braintree Shopping Centre in Essex asked us to produce a commercial for TV, Cinema and Radio. Between us we came up with a fast paced creative approach, shooting on Red Dragons at 6K which would allow us to tweek our initial edit for future runs.
To accompany the ad we commissioned Sound of the Sirens to cover Transvision Vamp's classic track ' Baby I Don't Care', and asked Denise Van Outen to voice the campaign.